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Pay Per Click Management

Pay-per-click is a paid, online, marketing technique in which advertisers can reach their potential audience by setting up their services/products based ad using the right mix of strategies.

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Bay Area Pay Per Click Management Company

Pay Per Click (PPC) Management

Pay-per-click is an online marketing technique in which advertisers can target potential audience to see the ad for their product or services. Here is how the mechanism of PPC works: We select and define keywords, potential areas client would like to target and campaign scheduling according to related time zones.

The process sounds simple, but there are many technical elements involved. DIY (Do It Yourself) is not really a good option especially when you need to perform better than your competitors. That is why Adwords Certified Agencies like ESP are here to get the good job done. We do it all setting up the campaign, to monitoring and enhancing Ad Rank, CTR, Keywords Bid strategies, Impression Share and, most importantly, ROI (Return on Investment). ESP Interactive Solutions has Google Certified PPC experts on board and a portfolio of many happy customers.

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Our Pay Per Click Process

Your Goal

In the very first step,we will determine what your goal is for this campaign.

Your Targeted Audience

Demographics are very important for every online business. To make sure we are going to target the right audience, we have to setup the campaign accordingly.

Keyword Research

In this step we will conduct keyword research to prepare a list of keywords that people are use to find your products and services.

Campaign Structure

Preparing the structure of the campaign according to the website plays a vital role in an effective campaign.

Campaign Optimization

On run time, we focus more on setting up the best strategies to achieve the possible ROI (Return on Investment)

Reporting

In this step we will provide you comprehensive reports of Google Adwords and Google Analytics data.

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Free Campaign Analysis

PPC Essential

Maintenance Fee $175 per month
One Time Setup Fee $145
Monthly Google AdWords Budget $400 - $600 / paid to Google

PPC Executive

Maintenance Fee $245 per month
One Time Setup Fee $215
Monthly Google AdWords Budget $600 - $800 / paid to Google

PPC Corporate

Maintenance Fee $315 per month
One Time Setup Fee $285
Monthly Google AdWords Budget $800 - $1000 / paid to Google

All plans support these features

Campaign Analysis & Consulting

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Our Google Experts will analyze your existing campaign and prepare a detailed analysis report. They will help you choose the best plan based on your
report results and your PPC goals.

PPC Analysis Report

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Your PPC Analysis Report provides the status and details about your existing campaign, keyword performance, Ads performance and overall campaign performance.

Creation of Eye-Catching & Keyword-Rich Ads

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Based on your company services and products and any promotional offers, we create text and/or image ads with variations to attract more website visitors.

Bid Management

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We monitor your campaign and manage keyword bidding to make sure that we are not outbid by competitors and that we are not overpaying for keywords.

On Target Budget Analysis

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We will divide your budget within a campaign or Ad Group based on the targeted physical locations to maximize your Google Ad budget.

Integration of Tracking Code

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This Tracking Code is added to specific landing pages on your website to track call to action activity on your website.

Campaign Maintenance

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We add negative keywords to avoid getting hits that aren't relevant and monitor the keywords on your website that are most used and relevant to maximize the best performing keywords and your Google Ad budget.

What our Clients Say

Dominique M Businessmen I first spoke to Tim and inquired about a re-designing website for my company. He was extremely friendly and knowledgeable. I was pleased that he was able to answer all of my questions and gave excellent feedback on how to improve and re-design my current website. I explained what I was looking for and Zehra was excellent designing it. ESP went above and beyond to ensure we were satisfied. The website is spectacular and I couldn’t be more proud to give my business card and tell people to check out our website!
Now, I am currently working on my 2nd website for another business with ESP and of course Zehra and Tim are still great and willing to please. I especially appreciate how patient and understanding they are when I cannot get back to them as soon as I would like. My 2nd website is coming along fantastic thanks to Zehra and Tim!
Goli’s~ Businessmen Wow! I had been searching for some time for a web site developer for my husband’s apparel business and a face lift for my own dental office website. I came across ESP in my searches and liked the look of their websites. One of my friends, a plastic surgeon, had just built a site with a local Beverly Hills company for $25k. Tim and his team completed much more than a face lift for me (charged me the same price as they would for a face lift of my current site). When I compare now my site to my friend’s site I thought I could never afford, they are almost identical. Mind you, Tim and his team had never seen the other guy’s site.
You're incredible Tim! Thank you, thank you, thank you!
Shelly M Businessmen I have used ESP for many years professionally for web work. The owner Tim is very knowledgeable and has a hands on approach when he works with you. My marketing results increased right away from the optimization that ESP did for me. It is hard in today's world to find a really good team of people to do business with- they are friendly, professional and very good at what they do.
Michael C. Businessmen Wow 1 Where do I start we did a lot of research prior to speaking with Tim at ESP Interactive for out Social Media and Google pay per click. I have to admit they know there stuff. I am happy give these guys a try. My big thing is Tim is one phone call away and that to me the bottom line is accountability. One phone call does it all. Whooooew. !
Other companies you never get to speak to the same person again.
Jason L. Businessmen I had the pleasure to work with Shawn Austin and his team at ESP over the past 5 years. They have all proven to be very knowledgeable in the design and maintenance of our company website. We are ranked #1 in the majority of our keyword searches due to the SEO strategies implemented. I highly recommend ESP for your web design and SEO needs.
Jason L. Businessmen Here we are 3 years since my 1st review... I am glad to say I am still a client of ESP Interactive Solutions. They have continued to be there for my web design, online marketing and advertising needs as my businesses have continued to grow. I would suggest using ESP for anyone in the need of an online presence.