Email Marketing

It's the easy, effective, and affordable way to keep your audience coming back!

Email marketing helps you keep customers and prospects coming back-by using attractive, professional-looking email communications to stay in regular touch with them and build strong customer relationships. It's better and more effective than regular email.

Boost customer communication

Email newsletters are fast and inexpensive to create. So you can send them more regularly than paper ones. And email marketing2 puts you in customers' inboxes more accurately than regular email. So you'll avoid spam filters and be seen by more people. And you'll stay top of mind with people who want to hear from you.

Talk to them with targeting

Want to increase the impact of your email newsletters3? Segment your database and create smaller customer lists based on their interests. Then send more relevant and targeted messages to them. They'll be more likely to respond - and more likely to act on your emails.

Get more referrals, more easily

Email newsletters are easy to forward to other people. So your loyal customers can give their friends - new prospects for you - a risk-free peek at your business or organization. It's easy for these prospects to sign up for your mailing list4 when you put our "Join My Mailing List" button on your web site. And through regular communication, you'll turn those interested prospects into additional loyal customers.

Get immediate response and action

It's quick to send emails, and it's quick to see results with real-time reports5. You can even schedule email delivery for when your audience is most likely to check email, so you'll increase the likelihood they'll read it and take action.

Track who reads and responds

See who opened your emails, who forwarded them to friends, and even who you need to resend them to. You can also tell who clicked on which links in your emails, allowing you to understand what people are interested in reading about, and tailor your content to get the best response and most business.

Save on paper and postage

Constant Contact Email Marketing is affordable for any small business budget - prices start as low as $15/month! You can send as many permission-based email newsletters as you want. It's still the same low price. There's nothing to print, no stamps to buy, no envelopes to stuff, and no paper cuts.

E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing. However, the term is usually used to refer to:

• sending e-mails with the purpose of enhancing the relationship of a merchant with its current or previous customers and to encourage customer loyalty and repeat business,
• sending e-mails with the purpose of acquiring new customers or convincing current customers to purchase something immediately,
• adding advertisements to e-mails sent by other companies to their customers, and
• sending e-mails over the Internet, as e-mail did and does exist outside the Internet (e.g., network e-mail and FIDO).

Researchers estimate that United States firms alone spent US$400 million on e-mail marketing in 2006

Advantages

E-mail marketing (on the Internet) is popular with companies for several reasons:

• An exact return on investment can be tracked ("track to basket") and has proven to be high when done properly. E-mail marketing is often reported as second only to search marketing as the most effective online marketing tactic.[2]
• Advertisers can reach substantial numbers of e-mail subscribers who have opted in (i.e., consented) to receive e-mail communications on subjects of interest to them.
• Over half of Internet users check or send e-mail on a typical day.[3]
• E-mail is popular with digital marketers, rising an estimated 15% in 2009 to £292m in the UK.[4]

Newsletter Signup